Snapchat introduced a new advertising format in its discover section. There was a new re rectangle clearly marked sponsored for HBO. There was a sequence of five snaps for HBO shows followed by a snap to swipe up for a free episode that went to HBO&
#39;s website. If a company is willing to pay for access to the discover screen, this may be a good source of revenue. Facebook usually has a sponsored story on the first screen of your news feed.
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Snapchat is the only messaging platform without a GIF search feature as of July 2018. Apple Messages and Facebook Messenger have an easy way to search for gifs within the app and send them as a message.
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